Join LabOS, a leading provider of innovative LIS solutions, dedicated to empowering laboratories with the most advanced management system. We are looking for a creative and results-driven Content Marketing Writer to join our dynamic marketing team.
Key Responsibilities:
•Content Creation: Develop high-quality, engaging, and informative content such as blogs, articles, case studies, white papers, social media posts, and website copy to drive traffic and conversions.
•SEO Optimization: Conduct keyword research and implement SEO best practices to optimize content for search engines, improving organic visibility and rankings.
•Content Strategy: Collaborate with the marketing team to plan, develop, and execute content strategies that align with business goals and target audience needs.
•Analytics and Performance Tracking: Monitor and analyze content performance using tools like Google Analytics, adjusting strategies to maximize reach and engagement.
•Collaboration: Work closely with graphic designers, product and other stakeholders to produce cohesive and impactful materials.
•Content Calendar Management: Maintain an organized content calendar to ensure timely delivery of projects and campaigns.
Qualifications and Skills:
•Proven Experience: At least 2+ years of content writing and content marketing experience, preferably in healthcare, technology, SaaS.
•SEO Expertise: Strong understanding of SEO principles, including on-page optimization, keyword research, and link-building strategies.
•Writing Skills: Exceptional writing, editing, and proofreading skills with a keen eye for detail.
•Tech Savvy: Proficiency in using CMS platforms (e.g., WordPress), Google Analytics, SEO tools (e.g., SEMrush, Ahrefs), and project management tools.
•Creative Mindset: Ability to think creatively and develop innovative content ideas that resonate with target audiences.
•Time Management: Strong organizational skills and the ability to manage multiple projects with competing deadlines.
•Education: A degree in Marketing, Communications, English, Journalism, or a related field is preferred.
• Native English is a must.
**Full-Time Position**